Sameedha specialises in strategy design and delivery of novel planning approaches. She has over 13 years’ experience in leading strategy, planning, partnerships, service improvement and transformational business cases through several consultancy and senior leadership roles within the NHS.
Prior to joining the NHS, Sameedha has worked with a range of clients across Europe, India and the UK and delivered multi-million pound business cases, regional public consultation and strategic reconfiguration projects. She was the lead consultant to deliver a £4.7 million programme with the Health and Care Infrastructure Research and Innovation Centre.
- Working with European Centre for Health Assets and Architecture and European Investment Bank (EIB) developing investment appraisal mechanisms to facilitate EIB’s fund allocation strategies to invest in developing countries;
- Delivered a novel multiple factor scenario planning tool with the Prince’s foundation for the Built Environment;
- Developed a new methodology for Department of Health for quantifying and eliminating critical estates backlog maintenance related to the safety of patients, visitors, staff and the resilience of clinical services.
Sameedha is driven to achieve remarkable results through partnership working. As the Deputy Director of Strategy at Nottingham University Hospitals (NUH) NHS Trust (2016-2020), she led the development of the East Midlands Acute Provider (EMAP) Board across the eight acute providers in partnership with University Hospitals Leicester (UHL) NHS Trust. She has also successfully led NUH’s organisational response to establish a Genomics Medical Service Alliance through a strong partnership with Cambridge University Hospitals, University Hospitals Leicester and Norfolk and Norwich Hospital NHS Trust. She has previously been the Board member of the Olympic legacy National Centre for Sports and Exercise Medicine (NCSEM), drove the partnership with Loughborough University, University Hospitals Leicester NHS Trust and Nottingham University. Mobilising the centre to deliver radiology, orthopaedic and sports and exercise medicine clinics and children’s diabetic clinics. She successfully negotiated premises contracts for EMRAD (East Midlands Radiology Consortium) at the NCSEM.
She has a PhD in strategic healthcare planning from Loughborough University and, as the Deputy Director of Strategy at NUH, she has led the development of NUH’s organisational strategy, specialised commissioning strategy and commercial and partnership strategy. She has successfully delivered operational annual plans and also delivered a £50 M business case for the urgent and emergency care capital project to address system wide issues with the emergency pathway; delivered the Intraoperative MRI scanner (£6.3 million), for children’s brain tumour surgery with successfully partnering with Children’s Hospital, Nottingham University, NUH Charity & Neurosurgery.